Kalinda Surya

- Implementation of the global Marketing strategy, - Responsible for an e-commerce site: Commercial animation, Functional and ergonomic development, - Traffic acquisition strategy: SEA, SEO, Affiliation, Display, Retargeting, E-mailing, lead purchase, SEM / Paid SEO: Complete management of multi-media campaigns, Shopbots & XML: Management of campaigns on different comparators of prices and engines, such as Kelkoo, Shopping.com, LeGuide, Shopzilla, Yahoo Trusted Feed, Management of other traffic sources: Prospecting e-mailing (e-CRM), Affiliation (Performance Marketing), Buzz Marketing (Facebook, Twitter ) ... - Web Analytics: Data Mining Google Analytics, - Responsible for Offline communication: Radio Spot, Advertising banners… - Management of a team of Web Designers, - Close collaboration with technical teams to monitor technical and ergonomic development. - Management of major cross-functional projects: Site redesign, creation of mini-sites, application projects and e-CRM, mobile version of the site, - E-reputation strategy and Social Network Community Management (Facebook, Twitter, Youtube), - Web Analytics: Implementation of Google Analytics & Eulerian Analytics, in-depth analyzes and action plan, - Resource management. - In-depth analysis of campaign performance statistics in order to manage and share the budget allocated between the different levers, - Strong collaboration with all of the company's services in order to improve the user experience of the Internet user, - Benchmark of competitors' strategies, and technological watch on new sources of traffic, - Management of a resource.

- Daily animation of the different social media of the company - Management and support of communities with the services concerned - Participate in the development of social media communication operations and their monitoring in production - Writing, content creation (text / photo / video) - Implementation of editorial strategies in line with current events - Monitoring and e-reputation