Patricia Helsinki
About Me
I am a passionate, dynamic and determined person who loves challenges. This is why I have an atypical background that has made me versatile. But in any case, communication and marketing are my favourite fields.
Education
Master's Degree in Marketing
Master in International Management - Finance & Accounting
Work & Experience
WEBMARKETING MANAGER
- Implementation of the global marketing strategy, - In charge of an e-commerce site: Sales animation, Functional and ergonomic development, - Traffic acquisition strategy: SEA, SEO, Affiliate, Display, Retargeting, E-mailing, lead generation, SEM/Pay-per-click referrals - Complete management of multi-media campaigns, Shopbots & XML - Management of campaigns on different price comparison sites and engines, such as Kelkoo, Shopping.com, LeGuide, Shopzilla, Yahoo Trusted Feed - Management of other traffic sources: Prospecting E-mailing (e-CRM), Affiliation (Performance Marketing), Buzz Marketing (Facebook, Twitter),... - Responsible for Offline communication: Radio spots, Advertising banners, etc. - Supervision of a team of Web Designers, SEOs, writers. - Close collaboration with the technical teams for the follow-up of the technical and ergonomic development. - Management of large scale transversal projects: site redesign, creation of mini-sites, mobile version of the site... - Strategy E-reputation and Community Management Social Networks (Facebook, Twitter, Youtube), - Web Analytics: Google Analytics data mining and action plans. - In-depth analysis of campaign performance statistics in order to manage and share the allocated budget between the different levers.
Content Manager
webinternet- Develop content partnerships with experts and bloggers and manage the relationship with these partners.- To animate the website and its sections, to develop traffic and to follow the evolution of the website
